Why First Choice Power?

We Put the Power in Your Hands!

We're freedom-loving folks, keeping things simple. We find ways to give you a manageable rate, with a dose of friendly customer care. To put it simply: we are all about you.


Your power should be on, but off your mind. That's why we make it easy for you to enroll, keep track of your energy usage, and pay your bills. Online signup is a breeze, and you can manage your account straight from your phone.


When it comes to your budget, we know you'd rather spend your money on basically anything but electricity. Our goal is simple: offer great prices so you can spend your hard-earned dollars on what matters most to you. No gimmicks, no hidden fees, and no fine print. Just reliable power for your home.


You're the core of First Choice Power, and we're constantly working to better serve your needs by understanding what's important to you. If you need help or want to give feedback, say hello on Facebook or Twitter, or visit our contact us page.

Plans to Fit Your Lifestyle

Whether you're on a budget, in a short-term lease or settled down for a while, we have the right plan to fit your lifestyle, and it's easy to find.

These are some of our favorites:

Portable Power with Goal Zero

Goal Zero

Goal Zero is a leader in portable power solutions that provide serious power. Goal Zero makes generators that back up critical appliances such as refrigerators and freezers without the noise of traditional generators. They're also safe for indoor use - no gas and no fumes.

Now, First Choice Power customers can save 15% on Goal Zero portable products at checkout using the promo code FCP15.

Learn More

*Free Weekends starts Friday at 6p.m. and end Sunday at 11:59p.m. Offer valid for new residential customers in Texas only. Provisioned smart meter required. Certain eligibility requirements, fees, taxes apply. If you cancel your plan early you will be charged a $135 early termination fee. Other Terms and Conditions may apply. PUCT number 10008.