Do a Little Homework

You want to switch to a new Texas electricity company. Now what?

Energy choice in the Lone Star State lets you select the energy company that’s right for you. It just requires you do a little homework. But with a little effort on your part, you will have the information to help you make the correct decision.

Start by asking the right questions!

  • Is a Texas brand important to you?
  • What payment options are available?
  • Are the plan terms easy to understand?
  • Is the electricity bill easy to read?
  • Can you get the bill by email?
  • Can you get the bill in Spanish?
  • Is this company socially savvy?
  • Is it easy to get the answers I need from the company website?

At First Choice Power, we take your energy choice seriously.

  • We speak your language! We’re based in Houston, TX, and we serve the electricity needs on Texans exclusively .
  • Enjoy your options! You can choose from our fixed-rate and variable-rate plans to get the one that’s right for your, your family, and your budget.
  • Get the bill you want! We offer a range of billing options, including paperless billing, bills in Spanish, and easy-to-read monthly bills.
  • Pay on your terms! You can pay online through our industry-leading MyAccount technology, call toll-free at 1-866-469-2464 to pay over the phone, or pay in person with our payment locator ( You can even set up Automatic Payments so you’re never late paying your bill!
  • Chat us up! Check us out on Facebook and Twitter to speak with a helpful social media representative for the help you need.
  • Get informed! Learn about the plans, perks, and programs that interest you with our intuitive website – complete with FAQs!

Ultimately, the choice lies with you, so make sure you do your homework.

You got this!


Born and raised in Southeast Texas, Adam P. Newton never acquired the charming accent that most life-long Texans possess in spades, but he’s OK with that. Adam currently creates and curates online content for Direct Energy. Before his career in content marketing, Adam spent several years toiling as a music journalist.