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  • About First Choice Power

    • How do I contact Customer Service at First Choice Power?

      It's pretty easy! We want to talk to you, so we've set up several ways to make that happen:

      Please let us know how we're doing! We're here to...

    • What is Deregulation in Texas?

      What is Deregulation in Texas?

      In the olden days (ya know – last century), only one company took care of your home’s electricity needs, including generation, transmission, distribution, billing, and more. When deregulation (also called energy choice) came to Texas in 2002, the companies responsible for generation, transmission, and retail sales were separated. Now that lots of companies compete for your electricity service, you have the power to choose the company that’s right for you and your home.

      A Retail Electric Provider (REP) is any company the Texas Public Utility Commission (PUCT) has authorized to sell electric services to consumers (whether residential or business). For example, if you presently receive an electricity bill from First Choice Power, then we are your REP. A REP is different from the Transmission & Distribution Service Provider (TDSP, also known as the utility company) for your area. The TDSP owns, maintains, and reads the lines, poles, and meters for a given geographic area, as regulated by the PUCT. The REP secures the power you use, the TDSP gets the power to your home. In other words, you can’t choose your TDSP, but you can choose your REP.

      5 different TDSPs service the 85% of Texas that is deregulated: Oncor, CenterPoint, Texas-New Mexico Power, AEP North, and AEP Central. This is the company you should contact if there is a power outage in your home.

      The Public Utility Commission of Texas is the state agency responsible for regulating and overseeing electric services across Texas. The PUCT regulates the delivery of electricity to make sure your electricity service is safe and reliable. The PUCT protects customers, competition, and electricity infrastructure. We work with the PUCT and TDSP for your area to provide power to your home or business.

      But wait! There’s more!

      The Electric Reliability Council of Texas (also known as ERCOT) is the corporation comprised and governed by a board of directors from investor and municipally owned electric utilities, generators, independent members, and consumers. ERCOT takes care of the Texas electricity grid. They make sure the TDSP for your area can get the electricity from your REP to your home or business. ERCOT is a membership-based nonprofit corporation subject to oversight by the PUCT.

      While most Texans can select the REP they want for their home or business, some locales are served exclusively by either an electric cooperative (also called a co-op) or municipally owned electric utilities.

      • A municipally or city-owned utility is the non-profit electricity provider owned and operated by the municipality it serves. A city-owned utility in Texas may decide whether or not its citizen-customers will enjoy the energy choice provided by deregulation.
      • An Electric Cooperative (also known as a Co-Op) is an electric utility that distributes electricity to its member-owners. If your area is serviced by a Co-Op, that company is the only electricity provider for electricity in that area.

      To learn more information about how municipally owned electric utilities and/or co-ops operate, please contact your electricity company (the company that generates your electricity bills) or your city government. They are the people to talk to if you want to bring Texas deregulation to your area.

      To determine if you live in a deregulated part of Texas, please contact the company that creates your electricity bill each...

    • What is Deregulation in Texas?

      What is Deregulation in Texas?

      In the olden days (ya know – last century), only one company took care of your home’s electricity needs, including generation, transmission, distribution, billing, and more. When deregulation (also called energy choice) came to Texas in 2002, the companies responsible for generation, transmission, and retail sales were separated. Now that lots of companies compete for your electricity service, you have the power to choose the company that’s right for you and your home.

      A Retail Electric Provider (REP) is any company the Texas Public Utility Commission (PUCT) has authorized to sell electric services to consumers (whether residential or business). For example, if you presently receive an electricity bill from First Choice Power, then we are your REP. A REP is different from the Transmission & Distribution Service Provider (TDSP, also known as the utility company) for your area. The TDSP owns, maintains, and reads the lines, poles, and meters for a given geographic area, as regulated by the PUCT. The REP secures the power you use, the TDSP gets the power to your home. In other words, you can’t choose your TDSP, but you can choose your REP.

      5 different TDSPs service the 85% of Texas that is deregulated: Oncor, CenterPoint, Texas-New Mexico Power, AEP North, and AEP Central. This is the company you should contact if there is a power outage in your home.

      The Public Utility Commission of Texas is the state agency responsible for regulating and overseeing electric services across Texas. The PUCT regulates the delivery of electricity to make sure your electricity service is safe and reliable. The PUCT protects customers, competition, and electricity infrastructure. We work with the PUCT and TDSP for your area to provide power to your home or business.

      But wait! There’s more!

      The Electric Reliability Council of Texas (also known as ERCOT) is the corporation comprised and governed by a board of directors from investor and municipally owned electric utilities, generators, independent members, and consumers. ERCOT takes care of the Texas electricity grid. They make sure the TDSP for your area can get the electricity from your REP to your home or business. ERCOT is a membership-based nonprofit corporation subject to oversight by the PUCT.

      While most Texans can select the REP they want for their home or business, some locales are served exclusively by either an electric cooperative (also called a co-op) or municipally owned electric utilities.

      • A municipally or city-owned utility is the non-profit electricity provider owned and operated by the municipality it serves. A city-owned utility in Texas may decide whether or not its citizen-customers will enjoy the energy choice provided by deregulation.
      • An Electric Cooperative (also known as a Co-Op) is an electric utility that distributes electricity to its member-owners. If your area is serviced by a Co-Op, that company is the only electricity provider for electricity in that area.

      To learn more information about how municipally owned electric utilities and/or co-ops operate, please contact your electricity company (the company that generates your electricity bills) or your city government. They are the people to talk to if you want to bring Texas deregulation to your area.

      To determine if you live in a deregulated part of Texas, please contact the company that creates your electricity bill each...

    • Who is First Choice Power?

      Ready to get to know us? We'd be happy to introduce ourselves. Our focus is on a few simple things - low electricity rates, freedom of choice, and friendly vibes. We're all about making your life easier. We are all about you!

      At First Choice Power, we help make electricity affordable and convenient. Your power should be on, but off your mind. We find ways to give you a manageable rate, with a dose of the friendly customer care.

      Our roots in Texas go back: Way back. We've been happily serving Texans for 70 years and counting. We know the Texas electricity market, and we are here to give you the best of what we know.

      We were acquired by Direct Energy in 2011. Direct Energy is one of the largest retail providers of electricity, natural gas, and home services in all of North America. Our company is committed to providing customers products and services in ways that improve the quality of everyday home and business life.

      Life is busy. We're here to make it easy. We've got you. And you got...

    • How are you different from your competitors?

      We're like the unicorn you've been searching for all this time. We've been working for Texans for more than 70 years - enough time to take all the good stuff, and pass it onto you. We give you the best rates we can find, stand by our words, and deliver the friendliest customer care available. Plain and simple....

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