Why First Choice Power
Simply EconomicalSM
First Choice Power's Texas electricity provides you the benefit of competitive pricing and offers a variety of plans to fit your individual needs. Not to mention, you have the power to choose great payment options, too.
Simply RewardingSM
If you’re a residential customer, you can start earning rewards points just for using Texas electricity. Simply Better Rewards™ allows you to earn and redeem rewards points for hundreds of name-brand items in the Simply Better Rewards online catalog.
Simply TexasSM
First Choice Power is a Texas electricity provider with ties to a 70-year heritage of serving Texas. We’re one of the largest retail Texas electricity providers in the state, and we’re led by a team of experts with years of experience in the Texas deregulated electricity market. By having the power to choose, you’ll benefit from high-quality customer care and competitive pricing. With the First Choice Power Fund we also support the communities we serve through grants to teachers and nonprofit organizations.
Simply CleanSM
First Choice Power offers 100 percent renewable energy price plans at extremely competitive prices. You can switch to First Choice Power 100 percent renewable energy resources for the additional cost of just a few cups of coffee a month compared with our standard plan.
Simply BetterSM
First Choice Power is always focused on providing superior customer care. As your electricity provider, we try very hard to meet and exceed our customers’ expectations. Read what some of our customers are saying about their experience with us.
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