The Nocona Dairy Queen opened in 1973. It was started by my father and his business partner, who was already in the DQ business. I worked there in high school, before I went off to college. In 1994, I bought into the business, and in 2001, I bought my dad out when he turned 65. In 2005, I expanded and added Tres Niños, named for my three children.

Electricity is integral to our business. We have gas cooking equipment, but electricity runs our ice machine, ice cream machine, air conditioning, lights, vent-a-hood and cash registers. We need to know we’re buying electricity from a company that knows the market and is going to be around for the long haul.

We’ve been with First Choice Power since deregulation. We were with Texas New Mexico Power, and when Chris Keck, our Business Development Manager, went to First Choice Power, we went, too. I’ve known Chris forever, and he takes care of his customers.   

The peace of mind is worth a lot. If there’s an outage, Chris is on top of it, calling the poles and wires company to find out what’s going on. If there’s a problem with my bill, he takes care of it. That’s all worth more to me than saving a few cents per kWh by going with someone I don’t trust. I always know that Chris is going to tell us the truth.

It helps to have a relationship with First Choice Power. First Choice Power wants me to be happy. It’s all about relationships, just like everything else, and you’ve got to find someone who makes you comfortable. For my businesses, I’m very comfortable with First Choice Power.

Guy Hill Owner of Dairy Queen and Tres Niños Restaurants