Schiefelbein Named VP of Sales for First Choice Power

(IRVING, TEXAS)– Jeff Schiefelbein has been named vice president of sales for First Choice Power. 

Schiefelbein, most recently director of sales, has been on the First Choice Power leadership team for more than three years and worked for the company for more than six years. 

“He has helped lead our company through the changes we have made in the last few years: our successful 2009, our committed focus on commercial sales and our 2010 ‘you first’ strategy that puts the customer first in everything that we do,” said Brian Hayduk, president of First Choice Power. 

As vice president of sales, Schiefelbein is responsible for direct and indirect sales. He built the First Choice Power broker channel from scratch when he started at the company as manager of indirect sales. 

“This year will be a growth year for commercial sales,” Schiefelbein said. “We have new sales representatives across the state, renewed relationships with brokers and enhanced our product offerings.” 

About First Choice Power 
Based in Las Colinas, Texas, First Choice Power is one of Texas' largest retail electric providers. It is a subsidiary of PNM Resources, an investor-owned energy holding company that also owns TNMP. For more information, visit www.FirstChoicePower.com. 

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First Choice Power Media Contact
Catherine K. Carlton (469) 484-8686
Media Relations
First Choice Power