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Choose Price Advantage 12 & Get a $150 Visa Gift Card!

  • Choose the Price Advantage 12 Plan & get a great electricity rate for the next 12 bills
  • Get rewarded with a $150 Visa gift card
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Make First Choice Power Your Texas Electricity Company

  • Electricity plans to fit the needs of every home
  • Located in the Lone Star State
  • Helpful customer service representatives
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Price Advantage Plans = Fixed Rates!

  • Dallas rates are as low as 9.8¢, while Houston rates
    start at 10.6¢
  • Enjoy price stability with locked-in electricity rates
  • Convenient electronic billing and payment options
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My Account:

Manage your account, pay your bills, and sign up for products with online convenience.

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Refer-A-Friend:

Be a good Texan and refer your neighbors and family to First Choice Power so you can both earn bill credits.

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Business Plans:

We offer electricity plans for your business, courtesy of a great partnership with Direct Energy.

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First Choice Power: Your First Choice for Texas Electricity, Y'all.

It takes a special electricity company to address the needs of Texans and Texas communities at the level they deserve. As a resident of Lone Star State, you have a competitive nature, look for long-term reliability in the products you buy, and good manners when interacting with others. Here at First Choice Power, we take all those things to heart and deliver them to you in all of our business practices. We offer our customers a range of electricity plans with competitive prices designed to meet the needs of your Texas home or business. Our company was founded in Texas, and we're here to stay, so you can always rely on us and the high quality of the customer service you receive.

The Current Blog:

At The Current, we're always on the lookout for material that Texans will appreciate, from energy efficiency tips and electricity news to happenings around the Lone Star State.
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Learning Center:

We've rounded up important information that you want to know so that you can be a responsible electricity consumer. We give you the Basics, Energy Savings Tips, and more!
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Testimonials:

We think we're a great Texas electricity company, but don't take our word for it! Check out what your fellow Texans have said about their experience with First Choice Power.
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